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Business Development & Acquisition, Operations, Branding & Strategic Alliances


DBE, SBE, MBE, CPUC, SLB Certified

Pasadena (Corporate) 

Los Angeles Convention Center (Business Service Center) | 

IQ+ is a family owned reprographics company which was established in 1998.  I have worked every position within the company ranging from making copies to business expansion. Currently, I work directly with one of the founding company members in securing new business from daily walk-in traffic to local firms and business entities, as well as contractual long term clients.


Assists in strategic alliances and partnerships, establishing and nurturing relationships with community and professional organizations such as The Pasadena Bar Association and the Pasadena Chamber of Commerce. 


Instrumental in procuring contract with The Anschutz Entertainment Group (AEG) for the Business Service Center at the Los Angeles Convention Center. Setup systems, marketing and overall day-to-day business systems and practices. Handled initial business outreach correspondences, attended meetings with city officials and international clients. Acted as a liaison between IQ, LACC and AEG in growing sales and presenting customer service solutions to the event managers, tradeshow event teams, on-site vendors and tradeshow vendors and attendees. 


Expanded list of IQ+ services to increase bottom line by setting up shipping and receiving department with UPS and Fed-Ex, offering bag-check service within Business Service Center and remote locations within LACC and pursuing strategic partnerships (charger renting stations). 

Expanding brand visibility through social media efforts (Facebook, Yelp), revamped IQ+ logo and redesigned employee uniforms and merchandise. Enhancing sales and advertising department by providing warm leads. 

2007 - Present


Manager, Operations 

Manager for food service contract with Southern California Edison Company to operate three employee cafeterias located at San Onofre Nuclear Generating Station in San Clemente, CA. 


Duties included daily food service as well as daily catering services throughout the entire site. Cafeterias operated five days a week serving breakfast and lunch to approximately 3,000 employees. During servicing of the steam generators site population increased to approximately 4,000 employees and cafeterias operated 24 hours, 7 days a week. 


Accountable for the operations, employees and financial performance. Prepared monthly budgets, weekly schedules and executed them within the guidelines and parameters of the company. Insured all financial reporting was completed properly – inventory, payroll, cash/charge purchases and daily/weekly paperwork. Directed training and oversaw 15-33 employees based on site needs. 


Managed safety inspections and meetings, stringent security procedures, OSHA compliance, labor laws, incident reports, internal and external guest satisfaction, employee meetings and employee morale. 

Planned daily breakfast and lunch specials and managed food and dry-goods inventory and ordering

Executed 4-12 catered lunches per day 

Managed $100,000+ budgets for holiday and on-site events 

2008 - 2013



BlüRōZ was a passion project that was started with the intentions of creating a simple t-shirt collection. However, it quickly developed into a limited edition luxury brand inclusive of handcrafted eyewear, men and women’s apparel and turned into a production/manufacturing service provider. 

Sourced textiles in Guangzhou, China and designed and managed production in Hong Kong. Focused on quality of products vs. quantity and learned the importance of brand development and strategic product placement and that rapid growth is not always the best growth. 

Planned and successfully executed photo campaigns in Hong Kong, Guangzhou, London, Paris, Berlin and Los Angeles. Before the collection launched, BlüRōZ had been spotted on multiple celebrities, athletes, tastemakers, featured in music videos and photo shots, landed a prominent magazine cover and flaunted in H Lorenzo’s exclusive front window display. 


The company is no longer active however many lessons, resources and contacts will contribute to the longevity of The Eighteenth Letter and the foundation that is being established for its success. 

2011 - 2014 

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